Google is the New Go-To Business Platform for SMBs


Microsoft is still the well-established giant on the enterprise computing market that they have dominated for years. However, things start to change.

Organisations (of any size) start looking for new and better ways to modernise their fleet of devices. Also, rapid changes in technology (such as the development of cloud computing) has created the cloud worker, which is a new breed of employee. He/she is expected to/expects to react quickly and work from any location.

As such, cloud computing is currently changing the paradigm of working in the office towards a more flexible approach where employees and partners must be open to collaboration and have safe access to cloud-based apps available cross-platform.

With all these changes in technology and workforce, there is a strong opportunity for competitors to challenge Microsoft Windows’s domination. And Google is ready to take over the business world with Google Chrome OS and highly portable devices that can be deployed with ease and doesn’t need much maintenance.

Based on our experience with a wide array of customers (SMBs all over Australia), we can say that there is a shift in the type of solutions businesses prefer. Right now, Google’s offer is very compelling and, in many cases, makes for a better solution than Microsoft’s.

Below, we have listed some of the most important benefits that can convince an organisation to make the switch or choose Chrome OS over Windows.

It’s Good for the Company’s Budget



Google commissioned a Total Economic Impact (TEI) survey with Forrester Consulting to better understand the benefits, costs, and risks associated with investing in Chrome devices and software. The survey was done on 236 organizations and Forrester Consulting interviewed seven customers with years of experience using Chrome devices.

Here are some of their key findings:

  • $1.5million hardware and software cost avoidance due to reduced costs with Chrome hardware and annual enterprise upgrades;
  • $3.0 million in improved employee productivity due to easier collaboration and better access to the company’s information and data;
  • Over $470,000 in IT management and services savings – Chrome devices are easier to deploy than legacy ones.

According to the same survey, there is the possibility of getting an ROI of 295% with a short payback period (usually less than 6 months)! This happens because Chrome devices are easier to maintain and deploy.

Moreover, there are significant savings when it comes to moving from Microsoft to Google. First, the hardware and software are cheaper, but more significant, the management of the IT infrastructure is less of a burden on the company’s budget.

This is definitely the kind of financial and economic impact many companies would love to experience, especially ones that are currently growing and must expand their fleet of IT devices and services!

New Google Devices

In a move that’s aimed at drawing more organisations away from Windows-powered laptops and towards Chrome OS devices, Google has recently partnered up with DELL. The result of this partnership is a series of new Chromebook Enterprise devices designed for companies and organisations of any size (from small to large ones).

For instance, one of the new features promoted by the Dell Chromebook is the possibility to insert a mobile data SIM card into the device (LTE options). This way, the Chromebook will have access to the internet regardless of your location (just like your mobile phone does) as it can use the mobile data network.

While this feature may not seem like much, it’s important to keep in mind that most local devices used by an organisation don’t need too much power, since the processing happens in the cloud. You just need a browser that can respond to all your needs.

To keep up with the trends, Microsoft has released a competitor for the Chromebook, called Windows 10 S. However, this device was designed with the classroom in mind since Windows 10 S is a lightweight OS made for an educational setting. As a result, the system comes with some limitations that are great for teachers and educational administrators, but not ideal for the work environment.

Lastly, you should know that Dell is not the only OEM to partner up with Google. They also collaborate with other big players on the market, such as HP, Acer, Asus, Samsung and Lenovo.

The Cloud is the Future

Given that around 77% of organisations have at least one application or a portion of computing infrastructure in the cloud, it is no wonder why IT giants focus so much time and resources on cloud services.

Furthermore, organisations stand to benefit a great deal out of this shift. First of all, the risk of data theft is reduced (especially important considering the plague of cybercrime that’s been going on lately). There’s also the added benefit of faster and easier software updates and deployment, and the fact that you can manage devices remotely.

But integration with the cloud also helps companies with talent acquisition. The young adults that are currently taking over the workforce are millennials, and they like an environment integrated with modern technology. Millennials are open to the idea of working from a remote location and feel new technologies help them improve efficiency and productivity.

We Learned from Our Customers’ Experience

Our team of specialists has vast experience working with both Windows and Google systems for SMBs and large enterprises. This allowed us to better understand the benefits of using a cloud-based IT infrastructure, like the one provided by a combination of the best G Suite package and Chrome-operated devices.

Here is a shortlist with the conclusions we managed to formulate over time:

  • Our clients that still use Windows computers, local applications, and local servers, experience 10 times more IT issues than clients we set up in the cloud with G Suite and Chrome devices.
  • We need to apply 5 times more security solutions on Windows networks due to the vulnerabilities with the operating system. As such, Windows-operated devices need things like antivirus, website filtering, firewalls, spam filters, removing administrator local device privileges for the users, and much more.
  • As you add more apps and files, Windows computers slow down. This doesn’t happen with Chromebooks because they operate in the cloud.
  • We need to schedule Windows Server patching times, often after hours (which is costly). However, patching can cause issues with problematic windows updates, which creates other situations. If you’re using G Suite and Chrome devices, this step is not necessary.
  • Windows OS versions have an end-of-life date (Windows 7’s starts in 2020) and it is a costly endeavour to upgrade all your devices to the newest version. On the other hand, Chrome OS keeps updating all the time, and there is no limitation on access.

All these and a desire to keep up with the trends have convinced more organisations to make the switch. Still, when we install Chrome devices for an organisation, the integration often starts with remote or frontline workers.

This happens because the admin staff tends to use legacy software that needs to run on Windows. As a result, many organisations use a well-designed hybrid environment that supports both platforms. However, once everything is moved to the cloud, all the devices will become Chrome-based.

Want to See How Chrome Can Work for Your Organisation?

If the idea of moving your organisation to the cloud tickles your curiosity, there are ways to understand the impact of this change, before implementing it.

Here are two ideas to try (and with which we can help):

  • Do a virtual integration: There are software tools that can predict how well Chrome Enterprise devices would suit your organisation. For instance, Softwatch can measure your organizational App Usage Patterns and help plan your move to the cloud. If it looks too complicated, let us know as this step can be arranged as a free service from Onsite Helper.
  • Do a trial run: we can send you a couple of “pilot” units to see how people adjust to them. If you are happy with the result, we can discuss purchasing more units and provide the necessary training (Onsite Helper can offer 50% off Chromebooks and 50% off Chrome Enterprise licences for your first 2 devices).

Furthermore, there are ways to reduce the costs once you decide to make this step. For instance, old Windows & Mac units can be turned into Chrome devices using Neverware CloudReady (something Onsite Helper can help with).

Overall, our team of highly trained specialists offers a wide array of services when it comes to G Suite & Chrome Enterprise implementation, training, and ongoing support. To learn more, make sure to get in touch via phone or email as quickly as possible!